Exhibition Management: Sustainability Begins with the First Square Meter
Sustainability at trade fairs and exhibitions begins with small, conscious decisions at the first planning meeting, the first choice, and the first square meter of exhibition space. These early decisions not only reduce environmental impact, but often lead to noticeable cost savings over time. Even simple measures can make a difference and inspire others to take action.
Practical steps you can implement immediately:
- Materials: Replace PVC banners with recyclable fabric banners or reusable display elements. Modular wooden stands can be used multiple times across different events (these stands typically pay for themselves after 2–3 uses), reducing waste and significantly lowering long-term production.
- Logistics & Transport: Consolidate deliveries, choose shorter transport routes, and work with local suppliers to lower CO₂ emissions. Fewer shipments and shorter distances also mean reduced transport expenses (10-25%) and smoother logistics planning.
- Energy & Technology: Use LED lighting, plan electricity efficiently, and switch off devices when not needed to save energy. LED lighting consumes up to 70–80% less energy than traditional halogen lights.
- Waste Reduction: Offer digital brochures or share information via QR codes. This minimizes printing and reordering costs. Catering can focus on reusable tableware and locally sourced products, which often results in less waste, lower disposal fees, and more predictable budgeting.
- Communication: Let visitors know about your sustainable choices, for example by highlighting reusable or recyclable stand materials. Transparency builds trust and can enhance brand perception without additional marketing spend.
Sustainability is primarily about awareness and reflection. Every small step no matter how minor it seems ,adds up over time. The key is making conscious decisions, exploring alternatives, and using resources responsibly.
The first square meter of your exhibition stand symbolizes this beginning. Taking the first step sets a process in motion that can grow, evolve, and create lasting impact, environmentally and economically. Every action, however small, proves that change is possible and motivates others to follow.
The CPO message: Start where you can. Small steps are not compromises, they are the beginning of a sustainable journey. You don’t have to be perfect from the start; what matters is that you begin. Every decision counts, and every beginning is valuable.
